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Internet Marketing & SEO
Your website SEO is critical to your success. Whether you outsource this important task or do it your self you need to understand how it all works…. We’ll show you how in this easy to understand series.
SEO for Newbies
Ever notice when you opt in for a free SEO newsletter that you get bombarded with AMAZING offers for new KILLER SEO software?
So you’ve lucked out using yet another Internet Marketing Guru’s guaranteed method to send “Massive Targeted Traffic” to your website earning you a 6 figure monthly income for life …” Get the hot drum on Internet Snake Oil.
While the web is full of marketing products and web tools which promise the world by fail to deliver there are some useful products out there. We have some favourites that worth taking a look at.
Things That Work
Making a promotional video has never been so easy. Web 2 applications such as Animoto allow you to quickly and easily turn your pictures, tag lines and images into professional video productions. See Demo Below.
Promo Videos Made Easy
This is where the Internet Marketing Guru’s come in and tell you that there is a Magic Bullet or some KILLER SOFTWARE that will do the whole linking thing for you and catapult your website to number 1 in 24 hours! Well Guess what? Its not that easy.
Now that is not to say that software can’t help you get there but even the very best software our team have ever tested requires a lot of hard work and and it takes time to have an impact. Even the very best of SEO software authors will tell you this.
His name is Mark Cutts and he is a Search quality engineer for Google A lot of IM’s don’t like him because he was and still is largely responsible for the crackdown on link spam.
There are lots of conspiracy theories spawned by disgruntled black hat website developers that suggest Cutts is not what he seems (a pragmatic guy who basically maintains that Google is all about search relevance and tells you how to stay on good terms with the search engine.)
Does he tell us everything?... well no he tows the Google line and probably overstates Google’s ability to combat black hat tactics.
Our team generally agree that in the world of SEO you can believe more of what he says than most other “experts”.