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SEO – Who Is Your Audience?

Posted by Steve | Posted in SEO - From Scratch | Posted on 09-04-2011

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Search engine optimization is most effective when your website is targeted towards the right audience. The most common and appropriate way to define an audience is by demographics. You should ask yourself the age group, the nationality and language of the audience who will be interested in your product or service.

During this process of information gathering regarding the specific demographics of your target audience you should also unearth information regarding the way your target  audience searches for products or services similar to yours. If you search for weight loss programs on the web you may tend to type in “weight loss programs”. On the other hand a significant proportion of your target audience may in fact type “diet tips” so optimising your website for the more common search terms is very important.

Knowing your target market helps you determine where best to promote your products and services. Clearly, if your product is aimed towards students then social networking sites such as Facebook and MySpace would be ideal avenues to advertise. Additionally, knowing your target market will define the look and feel you should be aiming for in your website design.

It is almost certain that there will already be competition in your chosen market. You can learn a lot from this competition and you should spend significant time analyzing their approach, their target market, their website design, their keyword use and their advertising strategies. This process will allow you to identify whether there is any space this market and hopefully identify your ideal approach to occupying space or pushing  out the existing players.

Research: Take a look at Google Trends. This resource will allow you to see the trends and the demographics of your chosen keywords.

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Steve Williams – www.earnyourmoneyonline .com

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