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Introducing Key Word Generation.

Posted by Steve | Posted in SEO - From Scratch | Posted on 11-04-2011

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Keyword generation is without doubt the most important component of search engine optimization. Essentially, your entire website should be structured around the keywords that you choose. This includes page titles, image alt text, page descriptions and of course page content. Regardless of your promotion methods keywords will be the very foundation on which your campaigns are built.

So where do you start? You start by making a decision on what keywords you want to rank optimization for and of course, those should be the ones with the best potential to bring new traffic. This doesn’t necessarily mean that you select the keywords with the greatest traffic. You you first decide how competitive the market is and your capacity to compete and then you decide whether you concentrate on head or tail terms. Head terms refers to short keywords such as “weight loss” whereas tail terms typically have three or more words such as “weight loss in New Jersey”. Typically, head terms have a very high search volume and very high competition whereas tail terms have a lower search volume and lower competition.

Keyword generation takes a lot of research but it is a very important step in the process. There are numerous free tools available are listed below are the ones you should take a look at:

  • keyword spy
  • Key Complete
  • compete.com
  • SEM Rush
  • Word Tracker
  • Google keyword suggestion tool
  • keyword Discovery

These are free tools and if you are on a limited budget and have enough time to invest in learning the various tools that I would highly recommend investing the time required to learn and understand these on line tools. However, there is another alternative which combines all of these resources in a single application thus reducing the learning curve dramatically in providing the information in one central location. Take a look at  Market Samurai which is a software download comprising most of the applications in one single software package. The link will take you to a video presentation and there is a free trial version available for you to test.

In the next post we will discuss how best to apply the keywords you have discovered during this process and how to make sure that your website is optimized for those keywords. This is a process that many web designers get wrong. I don’t know how many pages I have seen that do not include for example, the keyword in the page title. This is just about the easiest SEO you can possibly do but it is so frequently neglected.

Research: Take a look at the recommended keyword tools and also the link to Market Samurai

Next Post: Page Optimization Tips

Steve Williamswww.earnyourmoneyonline.com

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