Featured Posts

Whats in a Name? Choosing Your Domain Name

Posted by Steve | Posted in SEO by Request | Posted on 12-09-2011

Tags: ,

0

Now most of us are not building websites with some corporate vision in mind. I say this because to some degree Google are sending out messages through people like Matt Cutts (who I quite like by the way) that perhaps website developers should be considering non keyword domain names. They argue that perhaps your aim should be to have the product associated with your branding much in the same way that we don’t search the web we Google it.

Well, I am here to say that most of us cannot aspire to such dizzy heights and we should probably be looking very closely at securing a keyword focussed domain because they are the easiest to market. I have to say at this point that it is a whole lot harder than it used to be simply because all the best domain names are taken up by various sources.  I say various sources because they could be in use or purchased to park (as an investment) or simply being used in a very inneffectual way. The unavailablity of good domain names partially explains the  increasing focus on long tail keywords for whicg a domain can be purchased and for which the competition is less intense.

However, don’t write off the domain immediately because there may just be another way of securing that ideal domain name for your product or service. If the domain name is taken you can still register your interest should the site not be renewed. You can make the owner of an active site with little or no activity or relevance an offer to purchase the domain. Take a look at this site which will allow you to search for domains, show you available domains for normal registration and also ones for purchase in addition to domains you can pre register for should they become available.     http://www.domainsbot.com

It is clear that there are significant marketing advantages to be gained by having  a keyword domain name so do you research and find something relevant.

 

 

 

SEONukeX – Black Hat SEO or not.

Posted by Steve | Posted in SEO by Request | Posted on 09-09-2011

Tags: , ,

0

By strict definition Black Hat SEO  techniques are those activities that are against the guidelines set by the search engines. These guidelines are set to ensure that SERP’s (Search Engine Return Pages) reflect content relevant to the user’s search phrase. Some examples of tactics used to attempt to “fool” the search engines include:-

  • Keyword stuffing – keywords can be provided, among others, in meta tags, alt tags, comment tags, in invisible text to human eyes. By overusing the same keywords throughout a web page  search engines algorithms that reads keywords will drive the web page up in its search result.
  • Doorway and cloaked pages – web sites contain web pages that are listed in search result. However, when entering these pages, users are redirected to other pages. Hence, the search result contents do not match the page displayed to users. E.G  You search for a popular DVD but when you click on a high ranking result a page appears selling you weight control pills. A percentage of people will buy the weight control pills so   leveraging off a popular search term has worked for the sneaky web marketer. Google ( and the other search engines will punish this behavior very severely…if and when they catch you.
  • Link farming – submitting your URL to a website which includes a link directory with a large number of links to other sites with totally unrelated content.
  • Hidden text – hiding text in the page or website is also a black hat SEO technique. It is considered as spam and search engine can ban the website.

None of these tactics are used by SEONukeX which simply uses legitimate SEO techniques such as article submissions, social bookmarking, video sites etc  to increase the number of back-links. There are some grey areas here because SEONukeX uses or relies on tools such as auto registration and auto-submission software in addition to article spinning software. Article spinning software produces many variations of the posted articles and along with auto submission tools  gives the impression of large numbers of independent users posting large numbers of unique documents to many different sites. In theory, this is something that could be done by real human users albeit much slower. The trick is to make the articles different enough and the submission rate slow enough to fool the search engines.

So does this make SEONukeX Black Hat Software?  No, not really but it does fly in the face of the spirit and intention of the Search Algorithm because a large number of back-links is supposed to reflect a broad agreement from the general Internet Community that your site is an authority on the chosen keyword or phrase.  In early SEO history you could stuff your site full of keywords and effectively make a self proclamation of authority but soon enough the major search engines simply stopped counting keyword meta tags as a positive ranking factor ( although stuffing your meta keyword tags will still negatively impact your ranking). The search engines soon realized that external sources should be used as the major ranking factor and furthermore, the actual  ranking of those external pages should also be an important factor. So in essence, it doesn’t matter what you say about yourself its about what people who matter say about you.  SEONukeX makes it easy to give the impression that the links are natural and unique.

SEONukeX is Grey Hat Marketing. It uses acceptable SEO methods but it is not, strictly speaking, playing fair. Google, and the other search engines are aware of this but given that the the methods used are based on genuine SEO strategies, they are somewhat limited in what they can do. They can watch for un-natural numbers of submissions to article directors, social networks and the like and they can put greater restrictions on article sites through tighter duplicate content and linking rules but SEONukeX assists you in these areas but providing excellent article spinning tools and automating submissions so that they are scheduled over a longer period and appear more natural.

In a world where not all is equal some would argue that any tool which puts you back on a level playing field is a good tool. SEONukeX certainly is a good tool and it works best when you have a genuine product or service to sell and your site has good content.

SEnukeX SEO Software

 

 

 

What are the Steps in Setting up a PPC Campaign

Posted by Steve | Posted in Pay Per Click Advertising 101 | Posted on 22-08-2011

Tags: ,

0

PPC advertising is usually done with the following standard procedures:

  • Setting up an account and/or deposit funds.
  • Creating a keyword list.
  • Choosing (and setting up) an account with a PPC search engine.
  • Bidding on the ad placement, including the search result words or phrases.
  • Writing out an ad copy.
  • Setting up the ‘landing pages’ for your ads.
  • Placing the advertisement in the search engine.

 

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:

  • Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.
  • Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering
  • Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.
  • Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

What is PPC?

Posted by Steve | Posted in Pay Per Click Advertising 101 | Posted on 22-08-2011

Tags: ,

0

PPC stands for Pay-Per-Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

  • Pay per placement
  • Pay per performance
  • Pay per ranking
  • Pay per position
  • Cost per click (CPC)

 

Internet Snake Oil

Posted by Steve | Posted in SEO by Request | Posted on 20-08-2011

Tags: ,

0

Do you remember the old wild West movies when some old codger in a horse-drawn carriage would be spruking the apparent and mystical medical benefits of Snake Oil. This included removing warts, growing hair on a billiard ball and even providing eternal youth.

Recently, I spoke to  business associate who remembers some 30 years ago sending 10 bucks a way  with a voucher from a magazine responding to an ad where he was guarantee that he could cut his bills in half. A week or so later he received an envelope with a small pair of scissors.

These are simple examples of the kinds of scams that go on now and have always gone. There will always be somebody out there offering a solution to make things simple and fix your problems whatever they may be.

Today, one of the most common areas where scammers are trying to separate you from your hard earned money is by offering Killer Internet  moneymaking systems. it is unfortunate, and it would be nice if it was otherwise it quite simply  you take a look closely at any of these offers a simply do not stack up. There is A common theme to all of these Internet moneymaking schemes. That common theme looks something like this.

Here is real proof from my clickbank account that this KILLER SOFTWARE which works completely on autopilot and was written by an amazing teenage boy in the Philippines will make you a six figure income per month using a unique Google exploit software system and you don’t need to know anything about Internet marketing or own a website or have a product to sell. You just turn it on and within the first hour you be making money and well on your way to becoming an Internet marketing millionaire. You will need to get in quick because I am only selling 100 copies of this amazing software for only $49.95 each. Once sold I will sell no more!

Now I have  got say that sounds like a bargain. An investment of only $49.95 at a turning into a millionaire! What I don’t quite understand why someone who is earning a six-figure income per month would bother going to the extent of constructing an elaborate sales campaign only sell 200 copies at $49.95 each sum total of $9,990! after all that’s only three days income for this Internet Guru. Let me ask you this, if you had designed a  six-figure a month income generating machine would you pass off the secrets just  to get a quick 10 grand and possibly open up more competition?

Now this particular model has been used for a few years now with only a few minor revisions.if you do sign up for one of these applications you will usually find a number of upsell is after you make the initial purchase many of which will eventually amount to a few hundred bucks. The upgrades are optional but there is always the suggestion that unless you get all of the upgrades the system won’t be as effective. Now I have to say at this point that even a few hundred bucks is a real bargain if it can provide you with a six-figure a month income. Not surprisingly of course it doesn’t and it won’t and never has done.

Now don’t get me wrong, there are some genuine Internet marketing software systems that do work. Do they produce six-figure income  for anyone? Well in some instances they do. The qualifier here is that they are never instant moneymakers they do require a considerable amount of investment of time and money. Anybody using this software to generate significant income more than likely works on the system full-time simply because that is what is required.

Anybody, and I say ANYBODY, who tells you otherwise is making their money by doing exactly that… telling you otherwise and selling you a product that I can pretty much guarantee will not work.

Most of the people selling Killer Systems make their money by selling the Killer systems. They don’t make it by using the Killer Systems! so if you want to make money on the Internet with as little effort as possible then you might want to think about following the lead forget about using the product they try to sell you and SELL IT instead.  Just remember that they have a head start on you and in their own right they are very clever people who were often well networked and quite simply  will chew you up and spit you out.

If on the other hand you are interested in the genuine promotion of a genuine product on a genuine website there are some great tools specifically designed to assist in dramatically performing those tasks required to promote your website on the Internet and push you into the top 10 places  in Google. We suggest you go homepage http://www.earnyourmoneyonline.com and check out SEO Nuke which is generally considered to be the most effective SEO system on the market.

 

 

 

 

 

 

 


 

 

 

 

 

Optimizing Header Tags

Posted by Steve | Posted in Fast Cash Blog | Posted on 21-05-2011

Tags: ,

0

HTML header tags are used to indicate the relative importance of a section of text on a webpage. The HTML code on a webpage will preface the text with one of six individual headed tags. The headed tags and named H1 through H6 with H1 carrying the most importance. An example of the H1 Header and text can be seen below.

<H1> Popular Widgets </H1>

When designing your webpage you should follow the general rule of using the most important title on the page using keywords relevant to that page in your H1 title. For example if your webpage is specifically about widgets the H1 tag should be applied to a short section of text at the top of a webpage specifically referring to widgets. You would then continue using headed tags H2 through to H6 to highlight subheadings on that page.

When you consider this strategy within the framework of previous posts on this blog you will see that this is a common thread. Remember that web pages should be all about relevance so the search engine should expect to see the the most prominent title on your page carries the H1 better and reflects the keywords or phrase searched by the user. Other less significant components of the search may be found in the H2 to H6 headers. so for example if you had your H1 title tag containing the text widgets and the H2 tag contained the word silver widgets is a subheading then a Google search for silver widgets would find your page relevance of that search. Of course if you have a webpage entitle silver widgets that relevance would be even more significant but it is not possible in practice to cover every longtail search phrase in this manner.

While header tags are not vitally important the search engine ranking they are nevertheless another component of search engine optimization that you should aim to address not just for the general optimization that you but also because the structure they require also will translate into a logical and well set out website page that your human users will appreciate.

You can easily see how H1 -H6 headed tags are used by visiting any website and selecting page source by right clicking your mouse. This is a good way in general to see the structure of the code behind the website.

Next Post: Bold Text – Why and How to Use it

Steve Williams – www.earnyourmoneyonline.com

Please remember to follow me on Youtube and Twitter if you find my posts useful.

Meta Robot Tags – Are They Still Important?

Posted by Steve | Posted in SEO - From Scratch | Posted on 18-05-2011

Tags: ,

0

Meta robot tags are used as a guide for the search engine spiders to determine whether any links on the page should be followed and whether the page be indexed. Are they still important? Well the short answer that, is that not as much as they were. Today, many Web hosting sites allow the use of a robots.txt file which you upload to your Web directory and this replaces the Meta robots tag with a much more effective set of instructions you can use to control the search engine spiders.

Why would you want to block robots from indexing certain pages on your website? It may be that you have certain pages that you do not want listed by the search engine such as a download page for some information that is not normally accessible to the user. It is not uncommon to have a redirect from your payment portal to a download page will stop by using more advanced controls over the search engine spiders you can ensure that Google for example does not list the URL of this download page. Similarly, you can tell the spiders not to follow certain links on the page.

These search engines have their own specific robots and they do not necessarily all respond to the same range of controls. However, given that Google is by far the most common search engine it would seem most sensible to least include the Meta robots tag specifically for the Googlebot.

Next Post: Optimizing Header Tags

Steve Williams – www.earnyourmoneyonline.com

Please remember to follow me on Youtube and Twitter if you find my posts useful.

Keyword Tag Optimization

Posted by Steve | Posted in SEO - From Scratch | Posted on 13-05-2011

Tags: , ,

0

Prior to optimizing your Meta Keyword Tags you should be very clear on what your keywords or keyword phrases that are. This research should have been completed in advance of constructing your web pages. Guidelines for keyword research can be found on other threads on this website.

Keyword tags are no longer a particularly important factor when optimizing your webpage. This is because, historically keywords we often used as a method of attracting traffic regardless the relevance those keywords had to the actual site content. Less than reputable websites would simply stuff Meta keyword tags full of keywords and key phrases to attract the desired traffic so the search engines eventually change their algorithms to reduce the listed importance of Meta keyword tags in the ranking factors will stop

Notwithstanding the above, they have some relevance albeit quite small but they also may have a significance in the future so well constructed Meta Keyword Tags are good general SEO practice. Speaking of good practice, all your pages should have a dozen or so keywords or phrases and should be included in the Meta keyword tag. It is generally a good idea not to repeat keywords on a single page and you should not duplicate the keywords in total to multiple pages in a cut-and-paste fashion as this may impact your rankings due to Google’s duplicate content filters.

 

Website Traffic – The Easy Way Myth

Posted by Steve | Posted in SEO by Request | Posted on 09-05-2011

Tags: ,

0

When people find out that I am a SEO consultant I am often asked the easiest way to generate website traffic. This question is often posed by an individual who already has a website which is not generating any significant traffic. The same individual would have read numerous articles, listened to many so-called experts and formulated an opinion that website traffic is dependent on some very simple factors and a little trickery.

To a large extent, the formula is quite simple. You either pay for traffic using Google Ad words (or other PPC options)  or you create significant back links to your web page from pages with a high page rank and some relevance to your linked page. Not a difficult formula I’m sure you will agree. Google Adwords rewards you with traffic because you pay them money for this service, back links from relevant and high ranking sites establish your website as an authority on the subject and therefore Google will rewards you with a high organic ranking and therefore more traffic. In both cases however, it is more complex than it would first seem.

If you are in the position of owning a website which gets very little traffic it is highly likely that the very foundation on which it was built is shaky. As an example, more than 90% of the web pages I investigate are missing many of the critical elements required for success. This is because insufficient thought has been given to the product or service that is being marketed, the competition in that niche, the keywords, the structure of the website and the SEO on the web pages themselves.

It is true that well optimized websites, rich in content and value to the target market can still receive little or no traffic. In these rare cases, Pay Per Click (PPC) advertising and/or link building strategies can pay dividends very quickly. However, in most cases driving traffic to the website is going to be difficult and ineffective due to poor SEO, strong competition or poor website content.

While many less reputable SEO experts would suggest massive amounts of traffic can be generated through other means this is simply not the case please as far as generating targeted traffic on a sustainable basis.

If I had to sum up the most important factor in generating website traffic I would have to say “relevance”. The search engines are attempting to determine the relevance of your web page to the search query made by the user. This is because that is exactly the experience the  user wants to have. If the end user enters a search phrase “used cars in Pennsylvania under $3000” and your website is called www.pennsylvaniausedcars.com and the user lands on a web page showing use cars under $3000 in Pennsylvania then you are 90% home. From here your website needs to build the confidence of the end user much in the same way as the guy at the used-car lot does when a buyer walks in off the street.

My advice to website owners is always to optimize their website so that the end user’s experience will be one of relevance. In the process they will sometimes need to look at whether there website can deliver this relevance and if not they may have to bite the bullet and start from scratch. While this advice may not what they want to hear it may be the reality of the situation.

Steve Williams

Optimizing Your Description Tags

Posted by Steve | Posted in SEO - From Scratch | Posted on 09-05-2011

Tags:

0

Meta Description Tags are a brief description of the content of your web page. Many will argue that Meta Description Tags are not as important as they once were. While it is true that their impact on your search engine ranking is not as important as it once was they do give you the opportunity to clearly display information regarding your page content. Displaying a summary of your page content is part of your general web page marketing strategy.

Your Meta Description Tags will appear below the page title tag in the Google search results for your keywords. This is the first opportunity you have to entice your potential visitor to click on your link so you will need to make sure that the description tags have some compelling information about your website.

It should be noted here that it is not a good idea to over use keywords in your Meta Description Tags. This old tactic no longer works and a keyword density of more than about 8% will more than likely cause the search engines to penalize you as they will see this as “keyword stuffing”.

It is important to ensure that each of your pages has a  Meta Description Tag relevant to the page content. If you use the same Meta Description Tags across all your pages this has the potential to be seen as duplicate content by the search engines. Duplicate content filters employed by the major search engines will use description tags as one of the indicators to determine whether your web page is original or whether the content is identical to another source. If your web page is determined to be a duplicate of another it is possible that only the page with the higher page rank will be listed by the search engine.

It should be noted in that Meta Description Tags are not used by all search engines. The exact make up of Google’s ranking algorithms are unknown to those outside the Google organization however, we do know that Google generates its own description of your web page based on content and may well use your Meta description tags elsewhere in its ranking system.

Next Post: Page Optimization In More Detail. Meta Keyword Tags

Steve Williams – www.earnyourmoneyonline.com

Please remember to follow me on Youtube and Twitter if you find my posts useful.