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Optimizing Header Tags

Posted by Steve | Posted in Fast Cash Blog | Posted on 21-05-2011

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HTML header tags are used to indicate the relative importance of a section of text on a webpage. The HTML code on a webpage will preface the text with one of six individual headed tags. The headed tags and named H1 through H6 with H1 carrying the most importance. An example of the H1 Header and text can be seen below.

<H1> Popular Widgets </H1>

When designing your webpage you should follow the general rule of using the most important title on the page using keywords relevant to that page in your H1 title. For example if your webpage is specifically about widgets the H1 tag should be applied to a short section of text at the top of a webpage specifically referring to widgets. You would then continue using headed tags H2 through to H6 to highlight subheadings on that page.

When you consider this strategy within the framework of previous posts on this blog you will see that this is a common thread. Remember that web pages should be all about relevance so the search engine should expect to see the the most prominent title on your page carries the H1 better and reflects the keywords or phrase searched by the user. Other less significant components of the search may be found in the H2 to H6 headers. so for example if you had your H1 title tag containing the text widgets and the H2 tag contained the word silver widgets is a subheading then a Google search for silver widgets would find your page relevance of that search. Of course if you have a webpage entitle silver widgets that relevance would be even more significant but it is not possible in practice to cover every longtail search phrase in this manner.

While header tags are not vitally important the search engine ranking they are nevertheless another component of search engine optimization that you should aim to address not just for the general optimization that you but also because the structure they require also will translate into a logical and well set out website page that your human users will appreciate.

You can easily see how H1 -H6 headed tags are used by visiting any website and selecting page source by right clicking your mouse. This is a good way in general to see the structure of the code behind the website.

Next Post: Bold Text – Why and How to Use it

Steve Williams – www.earnyourmoneyonline.com

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