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Optimizing Header Tags

Posted by Steve | Posted in Fast Cash Blog | Posted on 21-05-2011

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HTML header tags are used to indicate the relative importance of a section of text on a webpage. The HTML code on a webpage will preface the text with one of six individual headed tags. The headed tags and named H1 through H6 with H1 carrying the most importance. An example of the H1 Header and text can be seen below.

<H1> Popular Widgets </H1>

When designing your webpage you should follow the general rule of using the most important title on the page using keywords relevant to that page in your H1 title. For example if your webpage is specifically about widgets the H1 tag should be applied to a short section of text at the top of a webpage specifically referring to widgets. You would then continue using headed tags H2 through to H6 to highlight subheadings on that page.

When you consider this strategy within the framework of previous posts on this blog you will see that this is a common thread. Remember that web pages should be all about relevance so the search engine should expect to see the the most prominent title on your page carries the H1 better and reflects the keywords or phrase searched by the user. Other less significant components of the search may be found in the H2 to H6 headers. so for example if you had your H1 title tag containing the text widgets and the H2 tag contained the word silver widgets is a subheading then a Google search for silver widgets would find your page relevance of that search. Of course if you have a webpage entitle silver widgets that relevance would be even more significant but it is not possible in practice to cover every longtail search phrase in this manner.

While header tags are not vitally important the search engine ranking they are nevertheless another component of search engine optimization that you should aim to address not just for the general optimization that you but also because the structure they require also will translate into a logical and well set out website page that your human users will appreciate.

You can easily see how H1 -H6 headed tags are used by visiting any website and selecting page source by right clicking your mouse. This is a good way in general to see the structure of the code behind the website.

Next Post: Bold Text – Why and How to Use it

Steve Williams – www.earnyourmoneyonline.com

Please remember to follow me on Youtube and Twitter if you find my posts useful.

Meta Robot Tags – Are They Still Important?

Posted by Steve | Posted in SEO - From Scratch | Posted on 18-05-2011

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Meta robot tags are used as a guide for the search engine spiders to determine whether any links on the page should be followed and whether the page be indexed. Are they still important? Well the short answer that, is that not as much as they were. Today, many Web hosting sites allow the use of a robots.txt file which you upload to your Web directory and this replaces the Meta robots tag with a much more effective set of instructions you can use to control the search engine spiders.

Why would you want to block robots from indexing certain pages on your website? It may be that you have certain pages that you do not want listed by the search engine such as a download page for some information that is not normally accessible to the user. It is not uncommon to have a redirect from your payment portal to a download page will stop by using more advanced controls over the search engine spiders you can ensure that Google for example does not list the URL of this download page. Similarly, you can tell the spiders not to follow certain links on the page.

These search engines have their own specific robots and they do not necessarily all respond to the same range of controls. However, given that Google is by far the most common search engine it would seem most sensible to least include the Meta robots tag specifically for the Googlebot.

Next Post: Optimizing Header Tags

Steve Williams – www.earnyourmoneyonline.com

Please remember to follow me on Youtube and Twitter if you find my posts useful.

Keyword Tag Optimization

Posted by Steve | Posted in SEO - From Scratch | Posted on 13-05-2011

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Prior to optimizing your Meta Keyword Tags you should be very clear on what your keywords or keyword phrases that are. This research should have been completed in advance of constructing your web pages. Guidelines for keyword research can be found on other threads on this website.

Keyword tags are no longer a particularly important factor when optimizing your webpage. This is because, historically keywords we often used as a method of attracting traffic regardless the relevance those keywords had to the actual site content. Less than reputable websites would simply stuff Meta keyword tags full of keywords and key phrases to attract the desired traffic so the search engines eventually change their algorithms to reduce the listed importance of Meta keyword tags in the ranking factors will stop

Notwithstanding the above, they have some relevance albeit quite small but they also may have a significance in the future so well constructed Meta Keyword Tags are good general SEO practice. Speaking of good practice, all your pages should have a dozen or so keywords or phrases and should be included in the Meta keyword tag. It is generally a good idea not to repeat keywords on a single page and you should not duplicate the keywords in total to multiple pages in a cut-and-paste fashion as this may impact your rankings due to Google’s duplicate content filters.

 

Website Traffic – The Easy Way Myth

Posted by Steve | Posted in SEO by Request | Posted on 09-05-2011

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When people find out that I am a SEO consultant I am often asked the easiest way to generate website traffic. This question is often posed by an individual who already has a website which is not generating any significant traffic. The same individual would have read numerous articles, listened to many so-called experts and formulated an opinion that website traffic is dependent on some very simple factors and a little trickery.

To a large extent, the formula is quite simple. You either pay for traffic using Google Ad words (or other PPC options)  or you create significant back links to your web page from pages with a high page rank and some relevance to your linked page. Not a difficult formula I’m sure you will agree. Google Adwords rewards you with traffic because you pay them money for this service, back links from relevant and high ranking sites establish your website as an authority on the subject and therefore Google will rewards you with a high organic ranking and therefore more traffic. In both cases however, it is more complex than it would first seem.

If you are in the position of owning a website which gets very little traffic it is highly likely that the very foundation on which it was built is shaky. As an example, more than 90% of the web pages I investigate are missing many of the critical elements required for success. This is because insufficient thought has been given to the product or service that is being marketed, the competition in that niche, the keywords, the structure of the website and the SEO on the web pages themselves.

It is true that well optimized websites, rich in content and value to the target market can still receive little or no traffic. In these rare cases, Pay Per Click (PPC) advertising and/or link building strategies can pay dividends very quickly. However, in most cases driving traffic to the website is going to be difficult and ineffective due to poor SEO, strong competition or poor website content.

While many less reputable SEO experts would suggest massive amounts of traffic can be generated through other means this is simply not the case please as far as generating targeted traffic on a sustainable basis.

If I had to sum up the most important factor in generating website traffic I would have to say “relevance”. The search engines are attempting to determine the relevance of your web page to the search query made by the user. This is because that is exactly the experience the  user wants to have. If the end user enters a search phrase “used cars in Pennsylvania under $3000” and your website is called www.pennsylvaniausedcars.com and the user lands on a web page showing use cars under $3000 in Pennsylvania then you are 90% home. From here your website needs to build the confidence of the end user much in the same way as the guy at the used-car lot does when a buyer walks in off the street.

My advice to website owners is always to optimize their website so that the end user’s experience will be one of relevance. In the process they will sometimes need to look at whether there website can deliver this relevance and if not they may have to bite the bullet and start from scratch. While this advice may not what they want to hear it may be the reality of the situation.

Steve Williams

Optimizing Your Description Tags

Posted by Steve | Posted in SEO - From Scratch | Posted on 09-05-2011

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Meta Description Tags are a brief description of the content of your web page. Many will argue that Meta Description Tags are not as important as they once were. While it is true that their impact on your search engine ranking is not as important as it once was they do give you the opportunity to clearly display information regarding your page content. Displaying a summary of your page content is part of your general web page marketing strategy.

Your Meta Description Tags will appear below the page title tag in the Google search results for your keywords. This is the first opportunity you have to entice your potential visitor to click on your link so you will need to make sure that the description tags have some compelling information about your website.

It should be noted here that it is not a good idea to over use keywords in your Meta Description Tags. This old tactic no longer works and a keyword density of more than about 8% will more than likely cause the search engines to penalize you as they will see this as “keyword stuffing”.

It is important to ensure that each of your pages has a  Meta Description Tag relevant to the page content. If you use the same Meta Description Tags across all your pages this has the potential to be seen as duplicate content by the search engines. Duplicate content filters employed by the major search engines will use description tags as one of the indicators to determine whether your web page is original or whether the content is identical to another source. If your web page is determined to be a duplicate of another it is possible that only the page with the higher page rank will be listed by the search engine.

It should be noted in that Meta Description Tags are not used by all search engines. The exact make up of Google’s ranking algorithms are unknown to those outside the Google organization however, we do know that Google generates its own description of your web page based on content and may well use your Meta description tags elsewhere in its ranking system.

Next Post: Page Optimization In More Detail. Meta Keyword Tags

Steve Williams – www.earnyourmoneyonline.com

Please remember to follow me on Youtube and Twitter if you find my posts useful.