Featured Posts

More Effective Google Ads

Posted by Steve | Posted in SEO by Request | Posted on 28-03-2011

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In a recent post I discussed the structure of the Google ads. The structure is extremely important if you want it to be effective.. In a nutshell, Google ads must be relevant to the search term entered by the user, direct the user to an appropriate landing page and have some “Call to Action”. If you satisfy all of these requirements your advertisement should be effective.

However,  after you have crafted an effective advertisement you should not stop there. You can never really know the potential effectiveness of your advertising campaign until you have completed some A.B. testing.

A.B. testing is the process of comparing one thing to another in a live environment. Using  A.B. testing in your Google ads is quite simple. Once you have instructed your main ad, make a variation to the title, the body and the call to action and run these advertisements head-to-head using the same target demographics. Once you have completed these steps you can you use your Google Adwords account to monitor the results.

At this stage, the most important results is the ad click through rate. This is a reasonable measure of the effectiveness of the ad in getting people to click on it and visit this site. If you see that one advertisement has a better click through rate than the other then what you should do is ditch the first and then write another. The third and can now be a be tested against the second ad. This process is continued for as long as you like to continue to improve the effectiveness of the ad. (If your first advertisement is more effective that your second, keep the first and write the third ad).

You can also use A B testing to measure the effectiveness of your campaigns in various demographics. When you are doing this you may need to consider the cost per click if for example comparing the effectiveness of your ad words in the US against Europe.

In summary, A B testing can lift the click through rate of your advertisements very significantly and teach you an enormous amount about the effectiveness of an ad campaign. The information and experience you gain during this process will allow you to write much more effective advertisements first off saving you a lot of time and effort.

Steve Williams

If you find my blog useful please follow me on Twitter and Facebook

 

 

Productivity Tools-The Blogger’s Best Friend

Posted by Steve | Posted in Article Marketing | Posted on 25-03-2011

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I must admit I spend a lot of time writing. Traffic Infuser is a new project  for me but it is not my only project. I have a number of more traditional websites selling my own products and I have  business selling B2B hardware and software. All of these enterprizes take up a significant amount of time writing documents, procedure manuals, e-books and general correspondence and communication.

While I am a reasonable typist I simply could not keep up with the volume of work if I didn’t use some very clever tools. Specifically, the tool I have found to be the most valuable is the speech recognition program Dragon Naturally Speaking.

When I first tried speech recognition software it was a dismal failure. I abandoned the thought of using voice recognition software because of my earlier experiences. Some 18 months ago I invested $250 and made the jump to Dragon Naturally Speaking and I have not looked back. Once you have installed the product and gone through the training (which only takes 10 min or so) the product is instantly responsive and very accurate.

While it is true that you do have to do take a little care in the way that you enunciate, you soon get used to this and rapidly find that the accuracy improves to the point where you are dictating at 2 to 3 times the speed that you could type. Add in the fact that typographical errors are virtually eliminated and you end up with an extremely efficient method of producing written documents for use in blogs, on your e-zines sites or if you so wish in your general correspondence.

Dragon Naturally Speaking also allows you to navigate around the Windows desktop, insert macro controls and open applications with a single word or phrase. When you familiar with the product all these actions become second nature. In a very short time you will achieve a high degree of competency using the product and the benefits are not limited to improved typing speed but there are also side benefits such as a general improvement in the clarity of your speech, which is necessary to get the best out of the product but simply occurs as a function of using it.

Other benefits include the tendency for your thoughts to become more structured and your sentences to become better constructed. One last but very significant benefit is the reduction of strain on your hands, wrists and shoulders gained by virtue of the fact that you no longer type anywhere in you is much used to.

Dragon Naturally Speaking can also be used with a Dictaphone and there are many of these available as free apps on your i Phone .Currently, I use a free Dragon Naturally Speaking i-Phone application to dictate and e-mail my thoughts while traveling in the car. I can then easily transfer the information into written documents at a later date. Again, this makes my time in the car very productive time indeed.

Do yourself a favor and invest in a copy today. I am confident like me, that you will not look back.

 

Steve Williams

Please remember to follow me on Facebook and Twitter if you find my blogs helpful


Traffic Exchange Perpetual Motion

Posted by Steve | Posted in SEO by Request | Posted on 24-03-2011

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In my last post I discussed traffic exchange sites and how they are useful to generating traffic to your affiliate site. In this post I would like to share a clever method of using the referral system within these traffic exchange sites to do all the hard work of generating credit for you.

If you took the time to take a look around www.easyhits4u.com I am sure by now you will have understood the principal on which it works. If you have investigated still further you may have seen that there is a referral system in place by which you can generate credits to use on your own advertisements. Basically, if you refer another user to the site and they sign up, you will receive a certain percentage of all the credits earned by the referred user.

It is possible, given enough referrals that she can effectively fund your own advertising campaign simply the points earned as commissions from your referral members. To achieve referral members I use the following strategy.

Join two traffic exchange sites (www.trafficg.com). Design an advertisement on each site with your referral link (this is provided by the traffic exchange site) pointing back to your other traffic exchange site. Over a relatively short period of time this can generate sufficient referral links on both sites to fund your advertising without the necessity for you to pay the credits or to spend considerable time earning credits by clicking on advertisements.

I have used this method with great success in other marketing campaigns. It is simple but effective. You may have to invest a little money or a little effort in the clicking department but it will be worth your while.

Please follow me on Twitter and Facebook if you like my blog and find information useful.

Steve Williams

 

Getting Traffic to Your Site

Posted by Steve | Posted in SEO by Request | Posted on 24-03-2011

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If you haven’t figured it out by now the biggest problem you will face in generating income from your website is traffic generation. We all know this, but nevertheless this is still what most of those will struggle with over coming months. There are of course many ways to drive traffic to your website and many of them have been discussed so far in the printed material and videos available here. For many budding Internet entrepreneurs there are a few legitimate tricks in driving traffic to your site that even some more experienced players are unaware of. Let me show you one that I particularly like.

There are a number of sites on the Internet called traffic exchange sites. Basically these sites are a place where you can advertise your website and users gain points by clicking on your ad which directs them to your website. Once there they have to wait given length of time (usually 20 seconds or so) and then they can move  to the next advertisement and repeat the process. These points can then be redeemed for a advertisements of your own website which subsequently are clicked on by other users wishing to earn points for themselves. And so the cycle goes on. You do have the option to purchase points out right which you can redeem instantly for traffic generating ads.

Some believe, that because these clicks to your website are redirections from the same source IP  they have a dubious benefit for your website ranking. Others suggest that the relatively short length of time that users are running your site also diminishes the value of the visit. While these observations may be correct I believe that the benefit lies elsewhere.

Visit one of these sites (www.easyhits4you.com for example) and take a look around. Join up, (it’s free)and look at the sites that are advertised. Do they look familiar? Many of them affiliate marketing sites. Many of them are budding Internet marketers. More to the point, many  of the site owners will be interested in the affiliate marketing products that you are trying to sell. That is the very nature of the people who frequent traffic exchange sites.

In my next post I will share with you a clever little method of creating a “perpetual motion” link sharing referral system. In the mean time, if you like my Blog please follow me on Twitter and Facebook.

Steve Williams


 

 

 

 

 

 

Off Page SEO

Posted by Steve | Posted in SEO by Request | Posted on 22-03-2011

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Off-Page Factors That Search Engines Look For

The exact way in which the search engines rank the pages of a web site is not known to anyone outside of the inner circle of engineers working for Google, Yahoo, MSN etc. However there are some general principles on what is considered to be positive factors that can  influence your rankings.

These factors relate mainly to the quality and quantity of incoming links to your site. Although outgoing links also play a part, they are not as important as incoming links.

Quality of Incoming Links

Quality is based on the perceived importance of the website linking to you. If the link is one way (you don’t reciprocate by linking back) it carries more weight than a reciprocal link.

Another factor to consider is the relevance of the page that is linked to. It’s no good having a page from a gambling site linking to a page on a health site. The more closely they match the better.

Relevance of On Topic Theme Content

Based on your sites content, the search engines determine the theme of your site and the relevance of your individual pages to your theme. This is one of the reasons why it is so important to focus on a niche topic and not go too broad.

The search engines are looking for sites that appear to be natural and not contrived to beat their algorithms. If your site has lots of incoming links but they all went to the same page, this would not appear to be natural. Similarly if lots of your links come from the same site or even the same server, this would raise alarm signals with the search engines and they could penalize your rankings.

Tip:

Do not try and fool the search engines by purchasing links from so called “link farms” or other dubious schemes. You may succeed for a short while, but the search engines will always catch you out and penalize your site heavily.

In Summary…SEO is not an exact science… a page could rank no 1 with Yahoo and not even be in the top 100 with Google. Similarly, a page that ranks well today could rank poorly tomorrow. Don’t get too involved with trying to figure out what you are doing wrong. Stick to the basics of producing lots of good quality original content related to your niche and get as many quality incoming links as you can.

Steve Williams

Google Slap and Your Website

Posted by Steve | Posted in SEO by Request | Posted on 21-03-2011

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Google slaps are common enough. Most of us running legitimate sites have seen enough not to worry too much when our sites lose ranking for a short period as they inevitably recover. .. that is our legitimate sites with good SEO, useful and informative content and healthy back links. Really, this is what credible SEO experts have always advised.

By comparison, sites with poor or duplicate content, sites using link farms , sites with spammy URL’s etcetera are the latest on Google’s hit list. Also added to the list are Google are landing pages with exit pops, pop ups that block content, squeeze pages or even a page that makes no sense or is stuffed with keywords.

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.

The message is clear for affiliate marketers. Produce good content in your Blogs, avoid the short term “tricks” for driving traffic and the sneaky pop up methods and you will have greater longevity when you reach Page 1 Position1.

Steve Williams

Don’t forget to check out this video “Make $100 per day on Clickbank – FAST”

 

Submitting Your Website To The Search Engines

Posted by Steve | Posted in SEO by Request | Posted on 20-03-2011

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If you have recently registered a domain and uploaded your website then the first step in advertising and promoting your web site is to submit to a the search major engines. While there are literally thousands of search engines the the most significant are Google, Yahoo and Bing,

Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Don’t submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.

Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like ‘http://www.google.com’ hardly considers submissions without sitemaps.

To submit your site to Google you can go here

To submit you site to Yahoo you can go here

To submit your site to Bing you can go here

You can check whether your site has been indexed in Google by typing site:www.yoursitenamehere.com

Personally, I only check Google site submissions. They have an 87% share of the search engine market so they are by far the dominant force.

Thats it for search engine submission. My next post will be about tools to measure your site as it moves through the rankings.

Steve Williams

Don’t forget to check out this video “Make $100 per day on Clickbank – FAST”

 

 

Article Submission – How and Why We Do It

Posted by Steve | Posted in Article Marketing | Posted on 17-03-2011

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One of the oldest yet still more effective techniques in driving targeted prospects to sites and converting them into buyers is information-based marketing. This is why article writing, submissions and publications are at an all-time high. There are many tools that you can use to make the process of distributing your articles easier. However, although this is invaluable in getting your article exposed to more sites, there are common mistakes that some people make before submitting their articles to directories.

Let us take a look at the more common mistakes made in 3 key areas:

1) Confusing the reason to promote articles with the reason to write them. In article writing, the main benefits of you promoting them is branding, lead generation and promotion, which are all part of your optimization efforts. However, there is one reason why you write articles, and that is to inform your audience about a subject. It is greatly important that your article is based upon this fact, or else you stand to fail in the promotional benefits as outlined above. Of course, it is also highly important that you figure out how to get people to read you article, and then to click on your site link in the resource box. I have produced a couple of articles that cover these areas so please check them out

2) Failing to realize and maximize the promotional opportunities of article marketing. You will more than likely already know that your article can generate links back to your site from the article directories themselves, and also from any sites who publish your article from these directories. However, did you know that you can attract more visitors and better search engine results from the same article? The first step to achieving this is to provide relevant keywords at strategic places in the article. However, do not overdo this. A good benchmark is to aim for between a ten to fifteen percent keyword density. I won’t go further into this here as I’ve discussed this in other articles but if you would like to find out more, look out for more of my article marketing articles. You shouldn’t just aim for your article to be accepted by article directories, but should ultimately aim for it to be used by publishers who scour the directories for website content. You should not underestimate the potential that this can have on your promotional efforts, as many of these publishers may have hundreds or thousands of regular visitors who could then view your article. Start out by having a plan of what you want achieved and make sure that you reach your targets. It is important to do this so that you can reap the maximum benefits of every article that you write.

3) Creating articles with content that does not help your readers. Maybe your only plan is to create an article and get links back from article directories, and that any visitor that you may get from this is fine. Well you may need to think again. Many article directories clamp down on the amount of articles that they accept that are simply not up to standard. If a poorly written,  uninformative article does make it into the article sites, then the potential of being picked up by webmasters seeking quality content is certainly lost. The benefits of one publisher with a hundred thousand website visitors picking up your article should be enough incentive for you to write an informative article. This is by no means impossible, and you may find that this value is conservative in what you may achieve from a number of publishers running your article on their site. Researching into a topic that is sought after is important. There may be many readers of this article who will feel that this information is all well and good but feel that they cannot write an article well, or may not know enough about a certain subject to write an article. This is by no means a dead-end. There are many places where you can research into a topic, or hiring a writer might be an option worth considering. The choice really is yours on how dedicated you are in increasing the exposure of your article, and consequently your website. On a basic level you can choose to gain a few back links from article directories, or with a little more effort you can enjoy massive exposure from providing quality content.

Steve Williams

 

Google Adwords Fundamentals

Posted by Steve | Posted in Pay Per Click Advertising 101 | Posted on 17-03-2011

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Hi again,

Here is a quick post on some Google Adwords basics. This is for the newbies ( and some of the not so newbies).

Let’s take a look at the fundamentals of pay per click advertising  (PPC). Pay per click advertising involves opening a Google adwords account, constructing an advertisement based on your chosen keywords, bidding for an ad position, and defining a landing page for that advertisement.

We won’t go into the details of registering in the Google adword account we will just assume for the purpose of this post that you already have one set up but you are not experiencing a great deal of success or you are unsure where to start. We will also assume that you now what market you are in and what keywords are important. ( More on this in a later post).

Let’s start with the actual ad.  Your advertisement must include the following three components. Your Chosen keyword or Key Phrase. Your target’s problem or pain and a “call to action”. Therefore if you were constructing and ad around the keyword phrase puppy training the first line of your ad should include the words puppy training. The second line of your ad should identify a  problem the user may be experiencing and possibly some solution to that problem. (This can be difficult but you can make some assumptions). In the case of puppy training think what you would like to achieve because it is likely that you will want the same thing as most people.

Start with a title line which matches your Keyword or Key Phrase. The next line should identify a solve the  problem. The last line should be a call to action. See the example below which Google will see as an ad with a very high relevance for the search phrase “Puppy Training”

Toilet Training for Your Puppy

Your Puppy will never Pee Inside Again

Get the easy 7 Day System NOW

www.puppytraining.com

Now, in order for your ads to appear  you will have to bid a sufficient amount of money per click. Google will guide you to some extent how much you should bid for your ad to be shown. How much you have to bid will depend on a number of factors. The most important factors are the relevance of your ad to the search key phrase and the relevance of the landing page it points to.

The landing page is the page the user will land on when they click your advertisement. The name of this landing page and the content of this page should be relevant to the search phrase used. For example, if your website is named www.joethevet.com this is not a relevant landing page for the user and Google will devalue the advertisement. A better landing page would be  www.joethevet.com/puppytraining.htm.  Better still a domain called www.puppytraining.com (sorry…that one is gone!).

Again, the content of the page should include references to puppy training, which was the original search phrase, and will give Google the impression that the page is relevant to the search.

These three components are all about relevance to the search phrase. It is Google’s job to give accurate results based on the users intended search phrase (keyword(s). If you ensure that your ads are as relevant as possible in all these aspects Google will reward you by making your ad appear at a lower bid than those competitors who have not constructed  their ads and landing pages with the same relevance is yours.

Google does this because it wants to make as much money as possible from advertisers. If your ad is better than somebody else’s it will be clicked on more frequently so it will have a more prominent ranking than your competitor. Let’s say for example that your competitors bid is four dollars at their ad is poorly constructed and the ad is only clicked on 10 times every hour. Google  makes $40 an hour by positioning that ad at number one.

If you construct an ad that is significantly better because it is more relevant and users click 20 times an hour your ad only has to be a little over half the cost of your competitor and Google will make more money. In the example above if your ad bid was $2.10 Google would make 20 times $2.10 which equals $41 and they would therefore make more money on your ads being at number one than if your competitors ad was in number one. While the exact value of your bid may not be as simple as this the general principle is correct. Make your ad better and you will pay less.

I have to stress that this is an oversimplified example to illustrate a point. The full explanation of the Google Ad Ranking and PPC Cost can be found at the url below. http://www.youtube.com/watch?v=K7l0a2PVhPQ&feature=related

In these posts I am sharing some of the basic principles of marketing and advertising your products on the Web. In the early stages of the taking of very simple view of these principles. So far we have covered a few of the more important basics like Google ranking and why that impacts the domain names you should register and this latest article on Google ad words. In future articles I’ll get into much more detail? as the main purpose here is to cover the most common mistakes which cost you time and money.

Steve Williams

Don’t forget to check out this video “Make $100 per day on Clickbank – FAST”

 

SEO – The Sniper Approach

Posted by Steve | Posted in SEO Software | Posted on 15-03-2011

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While it is certainly true that search engine optimization (SEO) is a complex science there are some fundamental and a very effective methods of ensuring a page 1 Google ranking. Unfortunately, there are a great number of people who know this method and have already capitalized on many of the easier targets.

Currently, and this may change, the most effective to elements of high page rank in on Google are an exact or close match domain name and quality number of your back links. Let’s look at these two elements a little closer.

An exact domain match is simply a domain that exactly matches the search phrase entered by the individual searching on Google. For example, if I was to type in the search phrase online calendar then a domain (registered and indexed of course) called  www.onlinecalendar.com would rank very highly possibly even number one in a very short time.  This exact match approach has been used successfully for many years. So much so that Internet marketers are now having to concentrate on less productive but more numerous niche sites. Niche site marketing employs what is termed longtail keywords. An example of long-tail keywords might be “Internet marketing consultant in Florida”. A website named  www.Internet-Marketing-consultant-in-Florida.com” (notwithstanding the fact that it may look a little “spammy to Google” would have a head start over a less exact Google search.

Quality back links are HTML links back to your site from other sites with a reasonable page rank (3 or more but the higher the better). Google likes these links because, as far as Google is concerned,  the rankings are a popularity contest. Links back to your site from other well ranked sites, particularly on a subject related to your site, suggests that your web page is an authority on the chosen subject.

In my experience, and that extends to a working knowledge of a dozen or so number-one ranking websites, position 1 rankings can be achieved more easily with exact match domain names than the relatively time-consuming process of generating quality back links.

So what does this mean for your website? It means that if you are about to register a new domain you should think very carefully about the name and register one based on the most common search terms your intended market will use. Get an exact match domain if possible.

This is of course a very simplified look at SEO but it is a fundamental aspect almost always missed by the budding Internet marketing entrepreneur.

Steve Williams

Don’t forget to check out this video “Make $100 per day on Clickbank – FAST”